Business Owners Bruised by the Economy Discover the Way Out in New Book

BERKELEY, Calif., Sept. 21, 2011 — /PRNewswire-iReach/ — “Business owners have suffered tremendously over the last three years, but if they understand the needs of buyers, bankers, and how the selling process works, their chances of a successful sale of their business are possible in any economy,” said Julie Gordon White, author, certified business broker and founder of BlueKey Business Brokerage Mergers Acquisitions   and http://www.exitjourney.com/.

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Gordon White has worked with hundreds of business owners over the last 10 years, and has now packaged her advice into a new book titled, “EXIT! 12 Steps to Sell Your Business for the Price You Deserve.” The quick-read EXIT! book is filled with easy-to-understand advice on the complex subject of selling a business for both small business owners and their advisors.

“I was inspired to write EXIT! by my business owner colleagues that repeatedly ask my advice on how to value a business, sell a business and what they should do make their business more valuable in anticipation of a future sale. Most “How to Sell Your Business” books are written in textbook style for MBA students.  EXIT! is written for business owners in clear language from the prospective of an experienced business broker who works with business sellers and buyers every day,” said Gordon White.

The book begins with the reasons businesses change ownership (or not), how to determine the best time to sell, and teaches business owners how to value their own business in 30 minutes or less. From there, the reader will discover how to get the business ready for market, how to prepare financial statements and even contemplate the cost benefit of selling a business “For Sale By Owner”, and if not, how to assemble a selling success team.

At this point in the book, a business owner will have a clear overview of the process allowing the book to go deeper to discuss the difference between an asset sale and a stock sale, how to market for buyers, how to manage the offer and due diligence process, and lastly, how to close the deal problem-free with the maximum selling price.

Readers will find the last chapter “Wrapping it All Up” tremendously helpful as it contains all of the 27 Broker’s Secrets shared in the book, a complete Selling Your Business Checklist and several other helpful tools.

“Julie has used her inside knowledge as a an experienced business broker to simplify a very complex process. EXIT! is a must read for every business owner, regardless of their selling timeline,” said Mike Handelsman, Group General Manager of BizBuySell.com  and BizQuest.com, the largest online business for sale marketplace .

Author Bio:

Julie Gordon White founded BlueKey Business Brokerage MA in 2003 to maximize her passion for entrepreneurship through the sale and acquisition of companies with revenues up to $10 million.  Julie is the President of the California Association of Business Brokers has been interviewed and quoted in WallStreetJournal.com, Inc. Magazine, Entrepreneur, Enterprising Women, Black Enterprise, San Francisco Business Times and others, and was honored for her accomplishments in 2011 by the Women Presidents Organization.

Julie currently resides in Northern California with her husband of 20 years and three children.  In Julie’s free time, she is a couch-to-course marathoner, and spends most Saturdays as a sports mom cheering with her husband for their 3 student-athletes, ages 10 to 18.

For more information or to receive sample chapters or a review copy before the October 2011 release, contact Michelle Heston at mheston4@gmail.com 707.843.6995 or Julie Gordon White julie@theexitbook.com or 510.812.2233.

Media Contact: Michelle Heston Heston Communications, 707-843-6995, mheston4@gmail.com

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SOURCE Heston Communications